Considered Contemporary Business Organizations - Free Samples

Question: Discuss About The Considered By The Contemporary Business Organizations? Answer: Introduction Employee performance is one of the key criteria to be considered by the contemporary business organizations in order to enhance the organizational productivity. Various organizations are implementing different techniques in order to maintain the effective employee performance (Agnihotri et al. 2012). Adidas is one of the prominent organizations which are using the social media as a tool for enhancing the performance of the employees. In the current scenario, social media is a booming medium which involves a major part of the population. Thus, it will be more effective business strategy to leverage the opportunity being offered by the social media. It helps the organizations to determine the opinions and suggestions from the employees which can improve the efficiency of the organization. This report will discuss about the impact of the social media in determining the employee performance. In addition, various other literatures will be used to determine the effectiveness of the social media in managing the employee performance. Critical analysis will be done to identify the gaps or issues being associated with the social media in the organizational practices. Impact of social media on Adidas Adidas promotes use of social media for their employees. However, they have some stringent rules and regulations which all the employees in the internal organization will have to adhere with. According to the policy of Adidas, employees can share anything about the content of their organization in the social media. However, they should acknowledge the same that the information given by them is as their own responsibility and organization will not held liable. It helps the organization in generating word of mouth and required buzz among the customers through the post of the employees in the social media without having any responsibilities (Aral, Dellarocas and Godes2013). Due to this, they are reaching out to more number of people which is not possible with the traditional media. Another advantage that Adidas is acquiring from this concept is monitoring the expectation and requirement of the employees by checking their activities in the social media. Moreover, the organization can mon itor the recent trend in the market by monitoring the social media activities of their employees and the feedback from the potential customers (Bruhn, Schoenmueller and Schfer2012). Due to implementation of this concept, the rate of employee engagement and performance is more favorable and positive in Adidas. It helps them in maintaining the optimal level of performance among their employees. Critical analysis of application of social media According to Anitha, employee performance is being determined by the level of engagement of the employees in the organization (Anitha 2014). According to her, employee performance can be enhanced with the help of implementing effective working environment in the organization. It will further help the employees in feeling more comfortable in conveying their opinions and suggestions to the higher management. Thus, they will feel more empowered in the organization.According to (Huy and Shipilov2012),communication policies in the organizations are one of the key determinants for the enhancing for the employee performance. According to him,effective communication strategies in the organizationhelp in reducing the gap between the upper and lower managerial levels. In addition, the employees feel more empowered if they can get proper and effective communication channel to convey their opinions to the higher management. Thus, social media offers the effective communication channel that can b e used by the organizations to implement effective communication channel with their employees. According to (Mishra, Boynton and Mishra 2014) social media poses huge opportunities for the business organizations in implementing effective communication process in the internal organization. It helps the employees in sharing their experience regarding their organization in the social media. It helps in generating positive word of mouth. Thus, without any huge investment by the organizations, they will have the access to the increasing buzz around their products in the market. Hence, the brand identity and exposure will get enhanced with the help of implementing social media in the internal organizations. According to (Malthouse2013),employee performance will get further enhanced if they are being given freedom in their workplace. It is being stated in the article that, if the employees are being given enough freedom in their job responsibilities in their workplace then they feel more motivated to work more effectively in the organization. On the other hand, it is being stated that if the employees are being restricted in using any modern day technologies such as social media, then they will feel more monotonous and stubborn to work more effectively in the workplace. Thus, it will in turn reduce the productivity of the organization. According to (Gensler et al. 2013),organizations having implemented effective and proper social media strategies for their internal organization are proved to be successful among their targeted market. This is due to the reason that employees feel more motivated in providing better and more effective service to the customers. Thus, eventually the quality o f the service being provided to the customers will further increased. On the other hand, organizations having restrictions regarding the use of social media by the employees is trailing in terms of customer service. This is due to the reason that, employees do not feel motivated in providing effective customer service to the end customers. Thus, this eventually generates negative word of mouth among the customers. However, there are various other researchers also who are not very much positive about the use of the social media in the internal organization. According to them, social media has various negative implications if they are used in the organizations. According to (Leftheriotis and Giannakos 2014), use of social media in the internal organization will only reduce the productivity of the employees. It is due to the reason that, employees will feel more motivated to be in the social media rather than in their workplace. Thus, the organizational productivity will get reduced. According to him, social media will act as the deviating factor for the employees. It will deviate the concentration of them from their core responsibilities. Thus, social media is of no use in determining the employees performance. According to (Yu, Duan and Cao 2013), use of social media will affect the confidentiality of the organizations. Any type of private information being shared by the employees in the social media will have serious implications on the operations of the organizations. Thus, the privacy of the organizations as well as the all the stakeholders will be negatively affected. According to (Pfeffer, Zorbach and Carley 2014), social media will create negative word of mouth among the potential customers by having the access of some private information. According to him, information being shared by the employees in the social media may have negative implications on the performance of the organizations. Thus, it will in turn reduce the competitiveness of the organizations. Thus, social media should not be used by the employees in their workplace (Shields et al. 2015). The recent trend of social media usage among the employees has increased and few companies have also accepted this practice of the employees both externally and internally. The current popular practice of social media amongst the employees is totally undeniable however, according to (Pfeffer, Zorbach and Carley 2014) there are also issues regarding the technological risks and the productivity of the employees. Within the organizational context, there are several issues with the online social network technology along with the nature of the contents which are posted on social media sites, often represent a dilemma for the employees. There are several organizations which utilizes different policies infused with the defense technologies for managing the internet access within the office premises. On the other hand, (Anitha, 2014) shows that there are many opportunities than the online networking sites presents to the companies even though those should be examined and the organization sho uld inform the employees regarding those. A well informed employee will take care of these kinds of collaboration and communication technology. The employees can be benefitted from such technological impacts as the internet tends to provide a wide place for social communication for them. This also gives confidence to the employees and they tend to interact with people who are from the same field. Such interactions also create a sense of social unity amongst them. These feelings of camaraderie can be gained through such social interactions on social media sites and it also contributes to create a loyal culture within the organization, increase the morale of the employees along with creating a unity sense amongst the employees. Few recent studies have indicated that social media sites generally characterize the general human behavior and it generally fulfills the communication need for people who also share a same interest. There is always exchange of knowledge which also creates a sense of unity amongst them. Adidas has made brilliant usage of the social media to improve their operational efficiency and the statistics show that the usage of social media websites has helped in the growth of the organization (Effing Spil, 2016). It is important that the communication channel within an organization is two ways as it helps in the improvement of the employee engagement and performance. There are lot of companies who have applied this polices and have made success, Adidas is one such company who is using the social media to track the activities of their employees and at the same time helps to understand the needs and wants of the consumers. Adidas has used the social media to increase the employee engagement and has seen positive results in the performance of the employees (GoswamiHa-Brookshire, 2015).It is seen that social media has helped in the increase of the employee engagement in a lot of organizations. The critical analysis of the report shows that there is positive impact of the social media on the performance of the employees and most of the author have mentioned that the usage of the social media is the new of innovation which an organization can use to improve the engagement of both the employees and the consumers. Adidas has been instrumental in making the usage of the social media as the employee performance have increased as they are able to freely communicate with their high-level officials and express their views (Bischoff, 2017). This helps in the overall growth of the employees and also helps them to align their personal goals and objectives with that of the organization. The two-way communication system is one of the effective ways of building a strong workforce and provide motivation to all the employees. The employees are the assets to the organization and better management of the workforce will provide the organization with competitive advantage in the market (Tafess e Wien, 2017). However, there are certain risks involved in two communication system where the privacy of the company may be hampered and Adidas should make sure that their confidentiality is maintained. Conclusion Thus, form the above report it can be conclude that the usage of the social media as a tool to improve employee engagement is one of the most innovative ideas in this modern era and most of the companies are making usage of this opportunity to improve their workforce. The improvement in the employee engagement will ensure improvement in the performance of the employees which will in turn increase the overall operational productivity of the organization. The analysis of the various secondary data from various articles have revealed that it a very common phenomenon in the modern communication system and social is one of the most powerful ways of communication which most of the companies are using as their benefit. The final conclusion that can be drawn from the report that the usage of the social media will help in the increase of the performance of the employees in the organization as it helps in the improvement in the engagement of the employees within the organization. Social media helps in the formation of the two-way communication channel which helps in engagement with both employees and consumers at the same time. Reference Agnihotri, R., Kothandaraman, P., Kashyap, R. and Singh, R., 2012. Bringing social into sales: the impact of salespeoples social media use on service behaviors and value creation. Journal of Personal Selling Sales Management, 32(3), pp.333-348. Anitha, J., 2014. 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