Wisdom: Question and H. Norman Wright

Wisdom Khaled Sabri Instructor Curtis Jones Christian Excellence March 18, 2013 Wisdom Wisdom is the practical translation and application of the word of God to everyday life. It is an integration of knowledge, experience, and deep understanding that incorporates tolerance for the uncertainties of life as well as its ups and downs. There's an awareness of how things play out over time, and it confers a sense of balance. There are four components to wisdom: (1) Words from the wise, (2) Asking wisely, (3) being a person of understanding and (4) showing a little kindness. Beginning with words from the wise; H.Norman Wright states in his book â€Å"How to get Along with Almost Anyone† that; â€Å"The words you use connect you to other people. But how are you connected: by a cord that binds you together or a barrier which keeps you at a distance? † Wright provides us with an example of real life describing the experience at the Department of Motor Vehicles: â€Å"Youâ€℠¢ll have to get in the other line. Didn’t you read the instructions? Or You’ll have to come back Monday Morning. When we use the word you as a part of an order or command, we usually end up punching someone’s resistance button†. Asking wisely connects with the words we use. H.Norman Wright states in his book â€Å"How to get Along with Almost Anyone† that; â€Å"Questions are an important part of human interaction. Some people use questions to deepen and enrich their relationships. But many people use questions to pry, maneuver, gain advantage, attack, trap, setup, or break down the defenses of the others. † We need to ask questions open ended as opposed to closed. A good example is â€Å"How do you like the restaurant? † as opposed to â€Å"Isn’t this restaurant awful? † One allows the other person to state their own thoughts and perspective while the other closes the other person out and just shows your own viewpoint.Th e third component is that we need to be a person of understanding. We need to understand where the other person is coming from and be able to put the attention on them and not just on ourselves. H. Norman Wright states in his book â€Å"How to get Along with Almost Anyone† that; â€Å"The major characteristic of a person of understanding is revealed in Proverbs 14:29: He who is slow to anger has great understanding, but he who is hasty of spirit exposes and exalts his folly†. The Fourth component is that we also need to show a little kindness . We all know what it feels like to be taken for granted.H. Norman Wright states; â€Å"Do you know what it feels to be taken for granted? you continue to give of yourself over a period of time and yet there is no response to, or recognition for, your efforts. Even we should be able to give freely and lovingly without expecting anything in return, most people respond well when their efforts are acknowledged†(Wright, H. N. , 1989) A little kindness can take you a long way in our path to getting along with others. These four components of wisdom are all steps in better ways to get along with others.By better understanding each other, and by possessing wisdom, you will be able to have better relationships with the people around you. The component that I feel is most applicable to me is asking wisely. A lot people have problems with this issue and it makes hard to respond to their words. By giving me your opinion other than asking me a simple question sometimes makes me feels oblige to answer the question the same way you want, thus depriving me from the right to say my honest opinion. Let’s go back to the example provided earlier, if you said: â€Å"Isn’t this restaurant awful? I feel I have no place to state my opinion or tell you exactly how I feel. In summary, understanding that true wisdom is understanding and following the Word of God can take you a long was in getting along with othe rs. It is a two part system; translation and application. It is important to understand the Word of God; and it is equally important to apply it to our daily lives. References H. Norman Wright (1989). How To Get Along With Almost Anyone. Nashville, Tennessee: Royal Publishers Inc. Sackett Christopher (January, 22, 2013). Wisdom. Examiner. com retrieved march 17th, 2013 from http://www. examiner. com/article/wisdom-3

Marketing information systems

E-commerce made its first major impact by registering on the economic horizon in 1998. In that year, Amazon made $1 billion.   In an article in The Economist on the 19th of August 2006, Amazon.com is credited as being the pioneer in teaching the world how to shop online. Today, Amazon’s product range is anything from travel (the biggest seller), to computer equipment and software to cars, clothing and home furnishings in that order of magnitude. Technology (by way of one-click shopping) has been of great assistance in collecting data based on buyer preferences and past buying behavior. Search boxes, pre-ordering capability are some of the ways Amazon collects customer information. Information gathered includes birthdays, interests, wish lists, location and past purchases. Good marketing information systems reward online behavior with rewards that make customers feel pampered. They also give great user experience and evolve with customer needs. Amazon has just added â€Å"Search Suggestions† as another way of gathering information by requesting customers, authors and sellers to make recommendations that they feel are linked to search keywords. This should result in the company building up a comprehensive database for gaining and retaining customer loyalty. This information is used mainly to cultivate buyer loyalty. A typical example is the Amazon practice of tempting shoppers by making recommendations based on what others who have bought the same product bought also and based on the buyer’s previous shopping style. After gathering the necessary information, Amazon also makes buying from them attractive with such enticements like extensive selection, free shipping and excellent customer service (you actually get to speak with a real person within seconds if you use the click-to-call button and provide your telephone number). Bottom of Form Top of Form REFERENCES â€Å"Click to download – Amazon.com†, The Economist (US), August 19, 2006. Volume 380, Issue 8491, p 58. Fernando, Angelo, â€Å"Why punish, when you can reward? Online or off-line, there are simple steps you can take to make your customers feel valued†, Communication World, Sept-Oct 2006, Volume 23, Issue 5, p14-15.   

Growing Up African American Essay

I am a member of the African American group and I would like to tell you a bit about the group of when I am a part of. Let me start by saying that my African American group originated from Africa and growing up in America can be tough for people of my race, the African Americans. My group’s history is wide ranging spanning for many years and varying from region to region within the United States. I remember when I was young I use to talk to my mother a lot and asked her many questions like â€Å"Why am I called an African American? † She went on to explain that our race originally comes from Africa and we were part of a slave trade. From my mother I learned that we were slaves until a law was passed to give us freedom. I use to wonder when I was young if there were other people similar to me all over America. I also remember something my father told me once that African Americans live all over the country. My father told stories of how he used to go to an all black school could vote or sit in the front of buses. Being African Americans have faced several kinds of creation and consequence situations in the years they have been a part of the United States. In some places cheaper labor, longer work hours and terrible living conditions. Many people of the United States have made it almost impossible for groups of another race or Ethnicity to strive and live full happy lives. I have seen over the year’s situations of extermination in some parts, as well segregation, and expulsion. In school from some of my teachers, in social interactions like just walking through a store, and especially in the work place when they’ll even give me the chance to work because it doesn’t matter I go to get a job out here. There are some racist, even the Uncle Tom’s. I’ve done everything they ask and still I either get denied the job or they hire me and treat me like Growing up African American 3 trash until I quit, or they try to find a reason to get rid of me. Since, I don’t give them much reason to get rid of me due to my strong work ethic and performance; they usually try to break me down. Education plays an important role for most African Americans; however we are still way behind when compared to the White American which probably has a lot to do with the way some of us was brought up or our background. Regardless of the contributions made by the forefathers of black people, there is a hesitation of acceptance of the race that has been a focus of many groups the strive for freedom and justice for all, that has not yet been rectified. The same group of people was good enough to built the country is not always seen as good enough to live in the house next door. I believe because this country is made up of many different races and ethnic groups that are steadily growing in numbers. If different races are toco exist peacefully in the U. S. , it is vital that we all become educated on the history and culture of different races and ethnicities. According to the 2000 Census data for Lexington, MS the total population for 2000 were 2,025 male 965 and female 1,060 square miles 2. 45. Race: white (635); black or African American (1,362); American Indian and Alaska Native (1); Asian (13); and two or more races (14); and Hispanic or Latino (of any race) (40) (Fact finder Census 2000). Birthplace facts from the 2000 census data in Lexington born in the same state (1,706); born in another state (269); born outside the US (0); naturalized citizen (14); and foreign born, not US citizen (10). Some more 2000 census data in educational attainment population 25 and older was 1,206 in Lexington: high school graduates (299); some college, or associate’s degree (349); bachelor’s degree (111); and master’s, professional or doctorate degree (60). Some enrollment population 3 years and over Growing up African American 4 enrolled in school was 627: preschool and kindergarten (83); grades 1-12 (446); and college (98) (2000 census data). Growing up African American 5 References Factfinder Census 2000 Census data for Lexington, MS My mother and father.

Biography of Emiliano Zapata Essay Example | Topics and Well Written Essays - 250 words

Biography of Emiliano Zapata - Essay Example Zapata first used peaceful negotiation. He then increasingly resorted to the forcible confiscation of land from the haciendas and its redistribution among the peasants. In 1910, Zapata joined Francisco Madero’s  revolution against the entrenched dictatorship of  Porfirio Dà ­az.   In March of 1911, he formed a small guerilla band and captured Cuautla, Morelos, a strategic location, helping to remove Dà ­az from power.  Zapata then opposed Madero, himself was a hacienda owner, for his indifference to democracy and land reforms.  Ã‚  Zapata retained his guerilla force, retreated to the mountains and continued his fight against the new regime. Along with Otilio Montaà ±o, a local school teacher, Zapata composed the Plan of Avala, which expressed the land aspirations of the local peasants. In 1913,the new dictator, Victoriano Huerta attempted to reconcile with Zapata, but Zapata rebuffed him and went on to consolidate his hold over all of Morelos, and parts of the other neighboring states, by the summer of 1914.  Zapata formed an alliance with Francisco Pancho Villa, in December 1914 and took control of Mexico City. His attempts t o implement his land reforms in Morelos met with limited success.   In 1915, Venustiano Carranza took control of the revolution and invaded Morelos. Zapata faced increasing internal dissent. He finally attempted to form an alliance with Jesà ºs Guajardo, a dissenter in Carranza’s army. Zapata was shot dead by Guajardo’s troops as he rode to his meeting with Carranza at Chinameco on April 10,

Creative Process Essay Entry Example | Topics and Well Written Essays - 750 words

Creative Process Entry - Essay Example several common ideas such as the fact that creativity entails innovative and novel contemplations of the world, I do not think it is a teachable skill. A person is born with a certain amount of creativity, and while these can be developed through experience and education, if one is not naturally creative, your creativity can only improve to a limited extent through education. According to Franken, creativity entails a tendency to generate or recognizes ideas alternatives and possibilities, which can be applied in problem solving or communication with others (396). I found this definition to be in line with my own since I believe creativity is best understood when observed in a functional perspective in view of how it can solve problems or help one deal with issues. In my life, I believe creativity often surfaces when I am face with unusual situations that call for me to be innovative and think outside the box, sometimes, it emerges when I am under pressure to do something, and not all the conventional methods produce the desired result. I remember an incident when I was in high school, and my creative writing teacher told us to construct a sentence using the word flummox. We had no idea what the word mean, and we were given 30 seconds in which to do it. After realizing that none of my word attack skills was going to get me an answer, I wrote, the sentence â€Å"Flummox is not a very common word in most high school students vocabulary†. The teacher said that was not the way to construct sentences, but she gave me a mark because I had used my imagination where less none of my classmates had. My creative process is dictated by circumstances and managing it is more often than not a subconscious activity. For instance, there are times I am b ursting with new ideas when I cannot apply them, sometimes I come up with what I feel are incredible storylines for creative writing essays, and shorts stories when am in the bus or shower but forget them almost

Power point presentation PowerPoint Example | Topics and Well Written Essays - 500 words

Power point - PowerPoint Presentation Example According to Havaldar (76), CRM is usually important to every business enterprise in the contemporary world because of many reasons. First, it results into low operation cost if properly implemented. Customer relationship management also ensures increased profitability for the firm. CRM has high potential to increase the efficiency communication within the firm and promote team work within sales department as well as the entire organization. Implementation of CRM ensures that the company is capable of adapting to the emerging customer needs as the clients of the organization undergo customer life cycle. It equips the company with essential tools to counter changes in buying pattern and consumption behavior of customers. Sales force automation (SFA) is a CRM approach that streamlines all the stages of sales process, which ensures that sales representatives spend the lowest time possible in each sales phase. The software permits the organization to utilize the lowest possible number of sales representatives to manage clients and customers as well as attracting new lot of customers to the existing customer base of the organization. Contact management system incorporated in the software allows the system to follow and document all the phases of sales process for every customer of the company from the first interaction to present engagement. SFA also enables the company to discover opportunities, make sales prediction, and determine suitable market niches as well as establish workflow mechanization. CRM technology enables the company to develop, delegate and manage the needs of customers. Creating call centre software ensures that customers get the best support service from customer care agents of the company at the right time and hence increases customer satisfaction, which is a key pillar for creating customer loyalty. In order to retain old customers and

Vodafone AirTouch Essay Example | Topics and Well Written Essays - 3000 words

Vodafone AirTouch - Essay Example Vodafone currently has equity interests in 27 countries and Partner Networks (networks in which it has no equity stake) in a further 40 countries. It has achieved this status in about three decades with a spate of acquisitions and takeovers. This vertical expansion has never been let up since its formative years and has become its planned positioning strategy in its objective of becoming and possibly remaining number one globally.  Although Vodafone was always on the lookout for expanding its reach and its markets, the opportunity provided to it by the takeover of the US AirTouch was unique. When it took over AirTouch, it automatically acquired AirTouch’s stake in Mannesmann, the largest German telecom operator.  In the corporate world, companies have become marketable commodities. They are seen as commodities in terms of their financial contribution to increasing corporate value on the stock market. Corporates buy one another by way of merger in a friendly mutually agreed environment, or hostile takeovers during corporate wars, to augment their resources, power and market reach. Markets for corporate control create new opportunities for corporate managers to exercise power but they make the relatively little contribution toward improving managerial efficiency. In all cases, the intention is to grow vertically to become global players. It appears that the world is moving towards the eventual division of market share between a few global players in each field of economic activity. Apparently, economies of scale as foreseen and foretold by Adam Smith (1776) have not just come true but are being pursued to the next level. In the Telecom industry to it appears that between five to eight players will eventually control the global markets.  In June 1999 Vodafone bought the number two US wireless operator for 62 billion dollars cash plus stock transaction, the biggest ever deal of its time.  

Economic Efficiency of Green Buildings Essay Example | Topics and Well Written Essays - 1250 words - 1

Economic Efficiency of Green Buildings - Essay Example We can get information about the environmental performance of CASBEE certified buildings by accessing their certification reports. Also, the cash flow information about some CASBEE buildings, which are owned by real estate investment trusts, is available in their respective financial reports. An analysis to segregate conventional and green buildings was first conducted on all properties held by the Japanese Real Estate Investment Trusts (J-REITs). The data for properties were collected based on the latest financial reports as of March 2011. It was found that out of total 1822 properties held by 35 REITs, 23 are CASBEE certified buildings (Table 1). For further analysis then, the 1799 in-CASBEE certified building was considered as conventional, the 23 CASBEE certified buildings were considered as â€Å"green buildings â€Å" for the purposes of this analysis. To determine economic performance, one can use the capitalization rate, calculated by dividing the net operating income by the appraisal value. The capitalization rate is the rate of return on investment, which is commonly used by investors to determine profitability. The first analysis was conducted in order to determine if there is a dissimilarity of capitalization rate between CASBEE certified buildings (green buildings) and non-certified buildings (conventional buildings). Table 2 represents basic statistical information such as sample size, mean, standard deviations, and standard error mean for both the dataset. The test statistic of the test of the difference between two population means depends on whether or not this hypothesis is rejected. Since this output, the result shows that p-value 0.052 > significance level 0.05, this hypothesis cannot be rejected. Therefore, we can conclude that the populations have equal variances. â€Å"Hypothesis Ho: the population means of the two groups are equal†.  Ã‚  

Cloud Network Management Literature review Example | Topics and Well Written Essays - 2500 words

Cloud Network Management - Literature review Example This will therefore depend on the understanding of the current freeform gameplays. 1.1.1 Project Key Words The key areas that this project scope will cover are the freeform gameplays, cloud networks, and intertwining these two elements to come up with an idea that is unique. 1.1.2 Freeform Gameplay Freeform gameplays are role playing games which use informal rule sets, emphasize costume and theatricality, and typically involve numerous players within a common setting. (Hughes, J., 1991). They typically involve about a hundred users who come together to play the game. They include Table Top role-playing game, Theatre-style live action role-playing game (LARP). They are made when a group of people meets within a central area. Examples of virtual freeform games include; GTA, Master-Ninja, and Call of Duty. 1.1.3 Project Goal Must people meet within a central place in order to have a role-playing game? The goal of this project is to eliminate this physical factor. So how do we still get these people to enjoy their hobbies? This is achievable via cloud networks. So we will demonstrate the position of cloud networks play within the Information technology sector. (Darklorden C., 2008). We will focus on its unique application within the freeform gameplays among other settings. We will examine strategies that adequately manage them in order to achieve efficient operation within the various services requiring cloud network. 1.1.4 Project Context The project will focus on the context of cloud networks within the freeform gameplays. How to apply them. Its setbacks and benefits 1.1.5 Project Objectives The objectives will be To focus on the role of cloud networks To determine their mode of operation To demonstrate its benefits in relation to the freeform 1.1.6 Techniques for Realization We will use research methodologies to meet the goals. A breakdown of this strategy will be, determination of market potential, conceptualization of implementation plan, and to ensure its ope ration. 1.1.7 Report Structure This report will mention the cloud networks, build its unique relationship with freeforms gameplays. Its principles of operations. The benefits we get on utilization of cloud networks, and how to handle them. Section 2: The Contextual Review 2.1 Market Research This segment focuses on the market possibilities of this project idea. Its prospected market will typically be within Australia, North America and Europe where real play freeform games have roots. (Morton B., 2007). They have a habit of live freeform plays that go way back to the 1970s. Basing on their passion, we will exploit this market when we conceptualize freeform gameplays within cloud network 2.1.1 Categorization of Gameplay Elements The elements will fall in the following categories; the actual characters, the scene setting, the rules of the game, and gaming incentives. 2.1.2 Game Comparisons The game comparisons will focus on different settings and scenes that are entertaining. The adve nture games have an intense hankering as they create suspense. Examples include GTA. We like the action games because of

Wp2 Essay Example | Topics and Well Written Essays - 500 words

Wp2 - Essay Example Nevertheless, some of the customer representatives may find the customer etiquette codes more rigid and outdated. Therefore, I would like you to consider these questions: This Memo comes to notify you that we have a problem with some of our products. There has been a complaint raised by customers, to the effect that some of the products they have purchased from our company are defective. This kind of complaint spells trouble for our company, if the issue fails to be addressed within the shortest time possible. Thus, while bringing this issue to your attention, I am also requesting that you liaise with the necessary authority, to ensure that the manufacturing process is effectively monitored and the products well supervised before they are packaged and availed to the customers. This will help to save the company from the looming problem of loss of business. Secondly, I would like to bring to your attention that I have discovered a problem with our customer service. Customers have raised a concern that some of the responses from our customer representatives are unfriendly and rude. To this effect, I have written to all the customer representatives warning on the same, and asked them to change this conduct. However, I would like to recommend that investigations start to establish the particular person who was involved in the unethical conduct, so that the necessary disciplinary action can be taken against the

Scientists clone sheep Essay Example | Topics and Well Written Essays - 1000 words

Scientists clone sheep - Essay Example y that, but Dolly’s birth created a huge reaction all over the world as it led people to think of the possibility of human cloning (Rantala and Milgram 1). But still, Dolly’s birth remains a landmark achievement for both, the scientists who were responsible for it and for the world of science. Cloning can be defined as a â€Å"laboratory procedure in which the nucleus from the somatic(body) cell is transferred or transplanted into an egg cell from which the original nucleus has been removed† ( Saunders 131). In the process of cloning, the organisms that are genetically identical to each other and to ‘parent’ are obtained using asexual reproduction (Dale and Schantz 25). Even though clones are genetically identical, they are not identical in actual appearance and behavior as it the external factors like environment that influences their behavior (Dale and Schantz 25). In case of Dolly, as her cytoplasm came from a Scottish Blackface ewe, she was not an identical twin to her cell donor mother (Campbell 58). Scottish embryologist Ian Wilmut headed the team at the Roslin Institute in Edinburgh which produced Dolly (Kunich 7). Dolly, the cloned sheep was born on July 5, 1996 (Kunich 7). Previously, the mammals had been cloned using early embryonic cell, but Dolly was the first to be cloned from fully differentiated adult somatic cells (Kunich 7). The birth of Dolly proved wrong the 100 year old dogma that â€Å"once cells are committed to adulthood, they cannot again be totipotent† (Wilmut, Campbell and Tudge 209). 3. The embryonic development is started by jump-starting the activation of the cell division cycle of egg with the new nucleus (Baldi 51). â€Å" The developing embryo can then be implanted into foster mother

Personal Responsibility Essay Example for Free

Personal Responsibility Essay Personal responsible is linked to college success. There are two reasons for practicing personal responsibility. First, setting aside study time, but most importantly, increase ability to focus in classroom. Informal Outline: When enrolling in college, students need to practice personal responsibility. First they must be able to define personal responsibility and what meaning it will have on them during their college semesters. Personal responsibility involves an individual being held accountable for their own actions upon themselves and others. Further, personal responsibility being when you can cease placing blame upon others for your mistakes and when you quit blaming yourself. By achieving this you become honest with yourself, thus allowing yourself to move forward with your education. To be successful in college a key element is personal responsibility. Personal responsibility can be viewed as a key element because there are moments during college where students are or believe themselves to be failing and by taking personal responsibility for their actions they will build their self-esteem and accountability for their actions. The connection with personal responsibility and college success is dependent upon accounting for your own choices and actions. To ensure success in college, students need to establish guidelines. You must be able to stay focused during class time. By allowing yourself enough sleep the night prior to class, your ability to remain focused during class remains intact. Sleeplessness leads to your being inattentive and this can cause you to miss issues of importance during class time. Another element that can affect being focused is eating habits. Lack of food can affect your ability to focus during class time. Being focused in class allows you to hone your listening skills and take good notes during class. Another guideline which would allow success in college is setting aside study time. An example would be allowing yourself 30 minute breaks throughout the day. The location of where you study is of importance also. An example would be if you study in a crowded area, there would be too much confusion and interference which would affect your ability to establish good study habits. It would be preferable to set up study in a quiet and isolated area, thus allowing you to concentrate and focus on your studies. The above guidelines will help increase a students level of personal responsibility. It will also increase the students ability to achieve success throughout their college years.

An Analysis Of Facebooks Advertising Methods

An Analysis Of Facebooks Advertising Methods Introduction Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification

Netflix Business Strategy Analysis

Netflix Business Strategy Analysis Introduction Netflix, a multi-billion dollar subscription service company, was founded in 1997 by Reed Hastings and Marc Randolph in California, USA. It is said that Reed Hastings was charged a $40 late fine after renting the film Apollo 13 from Blockbusters and that this inspired him to set up Netflix as a DVD-by-mail service. It quickly expanded by introducing steaming media online and is now accessible in over 190 countries worldwide. In 2013 Netflix diversified into the content production industry and this foresight gave them the edge which paved the way to becoming the leader in the Streaming market, more popular than Amazon Price and Hulu. Following on from the success of its first series it is now estimated to have released in excess of 126 original series or films, more than any other network or cable channel. Currently, Netflix are believed to have approx 117 million subscribers worldwide and the company was recently estimated to be worth in excess of $100 billion(2). Market Structure Generally you can divide industries into categories according to the degree of competition that exists between the firms within that particular industry; Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly. Perfect competition is where there are many firms competing within the industry and each firm has a very small market share which in turn means none of them have the power to influence the price. Monopoly is where there is just one firm in a given industry so there is no competition which allows the firm to charge what they want. Monopolistic Competition falls in the middle, there is a significant amount of competition and there is the opportunity for new firms to enter and exit the industry quite freely. Finally, Oligopoly is where only a few firms in the industry exist and it can be very difficult for new businesses to break into. This fits the market structure of Netflix Inc. The reason it falls under this market structure is because there are very few companies that provide the same service e.g. Amazon and Hulu. Although the core principle of services provided by three companies may seem the same, they differ slightly in terms of the content they provide. Netflix has moved towards original content created and produced by Netflix themselves while Hulu is aimed more at current TV Shows and films from Hollywood. Another reason why Netflix can be classified as an Oligopoly is that there is a significant barrier to enter this market; capital investment. In order to provide relevant, popular content that will attract customers to subscribe, a huge level of investment in needed to acquire the licence to stream these TV shows and movies. For example in 2011 Netflix successfully secured exclusive streaming rights to The Walking Dead and it is said to have cost the company $1.35 million per episode making the deal worth $25 million at the time (based on the episodes available at the time) [1] Product Range Although Netflix’s product range itself may appear to be very small; TV Shows and Movies, they offer a huge variety of genres and use analytics to make the best recommendations for their users. They have created over 75,000 micro-genres in an attempt to understand how people look for movies. They took the genre description, broke them down to their key words, employed people to watch content and tag every aspect of it from director/actor/genre all the way to how it ends and the personality of the main character and categorized each quanta and documented it. This allows them to offer their customers an extremely personalized recommendation service to make their entertainment experience as seamless as possible. It also allows them to attract a hugely diverse customer base because they cover almost all genres. [2] Pricing Strategy [4] In an oligopolistic market the organizations have a shared control in the price of the product/service they offer. The largest firm in the industry has the power to set the pricing standard across the market. All other firms within the market will go along with this standard e.g. when Netflix increased their prices by $1 last October, Hulu followed suit by introducing a more expensive ‘ad-free’ subscription package which was more similar to Netflix’s offerings. They did however decrease their standard package price (with adverts) in an attempt to become a stronger competitor in the market. Because of the oligopolistic nature of Netflix Inc.’s, their price elasticity can be said to be relatively inelastic. This has been proven over the years from incremental price increases and the introduction of tiered pricing for additional features. It also allows users to add concurrent streaming on multiple devices.   Netflix Inc.’s current pricing strategy was first implemented in 2011 when they introduced a standalone streaming subscription (No physical DVDs included). They have three tiers of prices. It starts with their â‚ ¬7.99/month Basic Plan which allows you stream TV shows and movies on one device at a time in standard definition. It also allows you download titles to mobile devices. The next step up is the â‚ ¬10.99 Standard plan, allowing concurrent streaming on two devices in HD (also includes option to download). Finally the â‚ ¬13.99 Premium plan lets you stream on 4 devices at the same time in HD and UltaHD included in the download option. As you can see, each tier offers more features which gives the impression of value for money. On the Basic Plan you’re paying almost â‚ ¬8 for only 1 screen whereas you are offered Ultra HD and 3 additional screens for an additional â‚ ¬6 per month, this leads the customer to choose the higher priced package as it is better value.   Market With up to 118 million subscribers globally, Netflix has a huge volume of customer globally. Of these, over 54.75 million are United States customers but as this streaming giant drives forward and increases in size and popularity, their international subscription base is growing. This was evident in April 2017 when Netflix confirmed a licensing deal made in Mainland China for original Netflix content with iQiYi which is a Chinese video streaming platform owned by Baidu [13] Profitability According to CNBC, Netflix exceeded expectations by the addition of 8.33 million subscribers globally in the fourth quarter of 2017 which brings the grand total subscribers up to 118 million. The market capitalization of Netflix is now passed the $100 Billion for the first time Monday the 22nd of January after the release of their Q4 earnings. The EPS was announced as 41 cent which was in line with expectations done by a Thomson Reuter consensus estimate and the revenue reached an impressive $3.29 Billion. These figures have changed dramatically since the Q4 report in 2016; EPS was 15cent and revenue of $2.48 Billion. Although the revenue increase is welcomed, it will be reinjected into future investments on new content for 2018. Netflix says they expect this to cause a negative free cash flow of $3-4 Billion and will continue to â€Å"raise capital in high yield market†. [12] Core Philosophy [6] Netflix have reinvented the wheel when it comes to Rules of Corporate Culture. They value people over process and believe that their workforce is made up of great people working together as a dream team. This is all to create an environment which is flexible, fun, stimulating, and creative and allows employees to work to the best of their ability. They value integrity, excellence, respect, and collaboration and base their culture around 5 core principles: Encourage independent decision-making by employeesShare information openly, broadly and deliberatelyAre extraordinarily candid with each otherKeep only our highly effective peopleAvoid rules They also have a unique policy when it comes to parental leave and holidays. They recognize that having a child is one of the most special events in an individual’s life which is why they encourage new parents to take as much time as they need to readjust to their new life as parents. Their policy us: â€Å"Take care of your baby and yourself†. This shows that Netflix truly care about the wellbeing of their employees and want their vital team players to be at their best mentally and physically throughout the full course of their career at Netflix. The same rules apply for Holiday leave. They allow employees to take whatever holiday time they feel they need to work to the best of their ability throughout the year, be it one week or four week. The decision is in the hands of the individual employee. Along with this unique attitude towards creating their employee culture, Netflix recognize that they have the ability to impact the world through their work. â€Å"IT TAKES DIVERSITY OF THOUGHT, CULTURE, BACKGROUND, AND PERSPECTIVE TO CREATE A TRULY GLOBAL INTERNET TV NETWORK†. They pride themselves on their belief that we have to work from the inside out to create a space where all employees and voices are heard and appreciated. With almost a 50:50 gender balance and an ethnically diverse work force, Netflix are helping pave the way for equality for all in the workforce. [5] Advertising/Promotional Strategy of Netflix [14] Netflix use a very clever technique to determine what their customers want to see, they monitor illegal downloading sites such as BitTorrent and ÃŽ ¼Torrent for the most popular downloads and use this information to decide which content they should be bringing to their streaming platform. This content joined with ‘Netflix Originals’ are what attract customers to their site instead of the likes of Hulu and Amazon Prime. Amazon’s CEO Reed Hastings said in an interview that they strive to â€Å"make the big titles bigger†. TV shows such as Stranger Things or 13 Reasons Why are hot topics of conversation within many friend groups and discussion boards. This pulls in the people who haven’t joined yet because they want to join the discussion. Hasting says that â€Å"All their friends are talking about the shows, which is the dominant accelerator†. Together with this, according to theconversation.com, Netflix Inc. has adopted a ‘conglomerated niche’ strategy; they produce content catering to many different target audiences, for example, action series â€Å"Daredevil, horror series â€Å"Hemlock Grove† and exclusive films starring popular actors. By doing this, Netflix is able to service different audiences simultaneously and separately [14]. While these techniques are used to initially attracted subscribers to the platform, their unique recommendation algorithm is used to keep their subscribers happy and entertained. Their algorithm also knows what image they should use when making suggestions for example if you have previously watched more comedies than romantics, when suggesting a romantic comedy they will emphasis the comedy aspect through the actors or a snapshot of a funny scene instead of the romantic side of the firm. Their theory is that on a subconscious level you will be more attracted to the imag e and more likely to select the title. Share Price Movement Week 1(11th September): Netflix begins with a share price of $181.74 according to NASDAQ which is the starting point for this analysis period. It is a slight increase from a weekly high of $179 by the previous week end. This was following a pattern of stead increases over the previous two weeks, increasing by almost 14% by the 21st of September. Week 2(18th September): Following on from week 1, week 2 saw the same pattern of slight increases and decreases in the share price but ultimately increasing overall.   Week 3(25th September) [7]: On the 25th of September there was a sharp dip in price, loosing $9.50 worth of value over the course of the weekend. This was most likely caused by the announcement that 21st Century Fox was adding more content to their own streaming service. A similar reaction among investors happen earlier in the year when Disney announced it would be removing all their content from Netflix in the lead up to the launch of their own streaming serving which would cater to their own target audience. Week 4(2nd October): After seeing another slight decrease over the course of the week due to the Century Fox announcement, Netflix made a comeback by announcing that they would increase the subscription price for customers causing a significant hike in their share price. The statement made on 5th October resulted in a share price increase of 5% ($10) in a matter of hours, and by the end of the week (Oct 6th) it has risen to $198. This was an all-time high, according to Variety. This indicated that investors momentary wobble in confident has subsided and were fulling trusting that the hike in price would not impact the amount of subscribers but would instead increase revenue, benefiting them. Week 5(9th October): Following the previous week’s announcement, Netflix’s value remained relatively flat line with the exception of a few minor increases and decreases throughout the week. This absence of change was short lived as the momentum began to build again towards the end of the week. Week 6(16th October) [8]: This week sees a record high for the stock price. Reaching $202.68 on Monday the 16th. This comes alongside the news that Netflix are planning to spend up to $8 Billion on programming in 2018. According to CNN Tech, this came at a time when tech leaders such as Apple and Amazon were using their huge availability for resources to find original content to compete with the likes of Netflix Original successes such as Orange is the New Black or Stranger Things. Each of these has brought a huge volume of customers to the site due to its exclusivity and cult following of these shows. Week 7(23rd October): This record spike in the share value was short-lived. By the 23rd of October the share price had dropped below the $200 mark again after it transpired that Netflix were expecting to raise $1.6 Billion in debt to cover the cost of the original content they had planned for 2018. This was cause for concern among the shareholders but luckily it didn’t impact too heavily on the share value which only decreased by 5% or $10. Week 9(6th November) [9]: Although Netflix had gained 64% in value over the past year, the shocks lost more than 5% this week after sexual assault allegations were made against Netflix Original Series actor Kevin Spacey. The lead actor in Netflix own House of Cards came under fire which in turn prompted the firm to decide not to continue production of their hit show as the reputation and ethics of the company may come into question if actions weren’t taken. Week 10 – 16: There is very little significant increase or decrease to report over this period. Although there was slight movement up and down, for the most part the share price remained between $184.04 and $199.18. No major announcements or significant articles were published during this time frame that would have been disruptive to the share price which is why it remained so stable for such a time period. Week 17(2nd January): The firm begin to pick up some motion upwards again after a period of relative stability in price of their stock. This could be as a result of the buzz caused by an influx of articles listing the best of what’s to come in 2018. For example â€Å"the top 20 new and returning shows to Netflix† according to TV Time Week 18(8th January) [10]: Continuing along the pattern of steadily increasing in value day by day, by January 8th, shares have reached a new high of $212.52. This pattern in causing technical analysts to predict even further increases in the share value. According to CNBC TradingAnalysis.com’s Todd Gordon says â€Å"the streaming platform’s run is hardly done†. Gordon predicts, based on the Elliott Wave theory, that Netflix shares are set for another wave up causing their value to soar even higher. This prediction is ahead of January 22nd, the date on which Netflix are set to report their Q4 earnings which have a massive impact on the share value. Final Week: The final week in this analysis period is week prior to the release of the Q4 earnings. This week traders are expecting a â€Å"big move† according to CNBS. Up to this point in 2018 alone, shares have increased by up to 9.5% going from $201 on January 2nd all the way up to $220.46 on Friday January 19th. The release comes on Monday 22nd of January and, although is not included in the requested analysis period, it would be unjust not to report the impact it had on the value of the Netflix share price. Between market close on Monday and market close on Tuesday, shares leaped a massive 10% (rounded up) which amounts to an increased value of $22.71, but this impressive jump didn’t end here. Over the next seven days the share price increased to a staggering $284.59 by market close on Monday 29th. This amounts to a surge of almost $83 and is equal to a 41.5% leap in value. The Q4 report says that Netflix added 1.98 million U.S. and 6.36 million overseas subscriber s which was much higher predicted [11]. This along with fourth-quarter revenue of $3.29 Billion is the likely cause for the surge. Investor confidence has strengthened as a result of exceeding expectations and predictions. Conclusion It is evident that Netflix are a very successful streaming platform who have a great team of people behind them to drive the company forward to do bigger and better things. They have expanded and diversified enormously since being founded in 1997. Going from a DVD by mail and online streaming platform to having 118 million users worldwide and producing their own highly successful content. It is clear that this multi-billion dollar company is a game changer in the entertainment industry. Bibliography [1] Matthew Byrd, November 2017, 15 TV Shows That Cost Netflix A Ton of Money, screenrant.com https://screenrant.com/netflix-tv-shows-most-expensive-cost/ [2] Alexis C. Madrigal, January 2014, How Netflix Reverse Engineered Hollywood, theatlantic.com http://linkis.com/www.theatlantic.com/Sa5NA [3] Blog, fusebill.com https://blog.fusebill.com/pricing-strategy-tiered-volume-pricing [4] Netflix Streaming Plans, Help Center, Netflix.com https://help.netflix.com/en/node/24926 [5] Inclusion and Diversity, Netflix Jobs, Netflix.com https://jobs.netflix.com/diversity [6] Culture, Netflix Jobs, Netflix.com https://jobs.netflix.com/culture [7] Michael Sheetz, September 2017, Netflix heads for the worst day since November after Fox spooks investors, cnbc.com https://www.cnbc.com/2017/09/25/netflix-heads-for-worst-day-since-nov-2016-after-fox-spooks-investors.html [8] Seth Fiegerman, October 2017, Netflix to spend up to $8 Billion on programming next year, cnn.com http://money.cnn.com/2017/10/16/technology/business/netflix-earnings/index.html [9] Sara Salinas, November 2017, Netflix dropped 5% this week, after rallying all year, cnbc.com https://www.cnbc.com/2017/11/10/netflix-drops-five-percent-this-week.html [10] Annie Pei, January 2018, Netflix could surge another 20 percent, says technical analyst, cnbc.com https://www.cnbc.com/2018/01/05/netflix-could-surge-another-20-percent-says-technical-analyst.html [11] Todd Spangler, January 2018, Netflix Blasts Past Q4 Subscribers-Growth expectations, shares soar to all-time high, varierty.com http://variety.com/2018/digital/news/netflix-q4-2017-earnings-stock-1202672341/ [12] Anita Balakrishanna, January 2018, Netflix jumps more than 8% after adding more subscribers than expected, cnbc.com https://www.cnbc.com/2018/01/22/netflix-earnings-q4-2017.html [13] International Expansion, Netflix, Wikipedia.com https://en.wikipedia.org/wiki/Netflix#International_expansion [14] Amanda Lotz, April 2017, The unique strategy Netflix deployed to reach over 90 million worldwide subscribers, theconversation.com http://theconversation.com/the-unique-strategy-netflix-deployed-to-reach-90-million-worldwide-subscribers-74885 [15] Netflix, wikipedia https://en.wikipedia.org/wiki/Netflix [16] John Lynch, October 2017, Netflix stock hits all-time high after price hike for US subscribers, businessinsider.com http://uk.businessinsider.com/netflix-stock-hits-all-time-high-after-price-hike-2017-10?r=US&IR=T

Therapeutic Touch : Its Effectiveness On Surgical Incision Site Pain Es

Therapeutic Touch : Its Effectiveness On Surgical Incision Site Pain INTRODUCTION Therapeutic touch has been shown to decrease patients anxiety levels and increase their pain tolerance levels when other more mainstream therapies have not been completely effective. "Therapeutic touch is a process by which energy is transmitted from one person to another for the purpose of potentiating the healing process of one who is ill or injured." (Heidt, 1981; Krieger, 1979; Lionberger, 1985; Randolph, 1984; Kramer, 1990). In my capacity as a nursing student on a medical- surgical unit, I have noticed an increase in pain medication requests among patients with incision site pain and a minimal use of alternative therapies for this pain management. With the use of therapeutic touch nurses can regain a closeness with patients and also have a direct effect on their pain level. Therefore the purpose of this study will be to determine if therapeutic touch is an effective intervention for patients experiencing surgical incision site pain within the first forty-eight hours after surgery. PROBLEM STATEMENT The question posed for study is: "Is therapeutic touch an effective intervention for decreasing a patients surgical site pain within the first forty-eight hours after surgery?". The independent variable is therapeutic touch. The dependant variable is decreasing surgical site pain. The population to be studied will be patients on a thirty bed medical-surgical floor of a Lake Charles hospital. Fifty surgical patients will be studied over a four week period. The patients will be randomly selected to avoid any bias by the researcher. SIGNIFICANCE OF THE PROBLEM "... therapeutic touch is a nursing intervention that has the potential for eliciting a state of physiological relaxation in patients and for decreasing patients anxiety" (Heidt, 1991). The use of therapeutic touch is very important to the nursing community. The need for immediate intervention in acute or chronic pain could be handled at the bedside with no need to await a doctor's order for pharmacological intervention. Anxiety could be lessened to let patients rest more comfortably in the stressful hospital environment. Also teaching could be enhanced in the less anxious and more pain free client.... ...al Nursing, 31, (2), 19-22. Keller, E., MSN,RN-C, Bzdek, V.M., PhD, RN, (1986). Effects of therapeutic touch on tension headache pain. Nursing Research, 35, (2), 101-106. Kramer, N.A., MSN, RN, (1990). Comparison of therapeutic touch and casual touch in stress reduction of hospitalized children. Pediatric Nursing, 16, (5), 483-485. Mathews, K.M., RN, MN, SCM, (1991). Mothers' satisfaction with their neonates' breast feeding behaviors. Journal of Gynecological and Neonatal Nursing, 20, (1), 48-55. Polit, D.F., PhD, Hungler, B.P., RN,PhD, (1993). Essentials of nursing research methods, appraisal, and utilization (3rd ed.). Philadelphia: J.B. Lippincott company. Publication manual of the american psychological association (6th ed.). (1995). Washington D.C.: American Psychological Association. Quinn, J.F., RN, PhD, FAAN, Strelkauskas, A.J., PhD, (1993). Psychoimmunologic effects of therapeutic touch on practitioners and recently bereaved recipients: A pilot study. Advances in Nursing Science, 15, (4), 13-26.

War and Deception - President George Bush and President Lyndon Johnson

The responsibilities of a presidential administration to the United States should be easily defined, but in many instances have come to be uncertain. There are two wars over the last century that have compromised the American reputation, as well as the integrity of our people. On these two occasions the intentions of our president have been something different than publicized to the country. The United States as a whole was deceived by two particular leaders and their administration. Through propaganda, selective speech, and exaggerated evidence, Presidents Lyndon Johnson and George W. Bush manipulated the support of the nation for their bold military actions and personal agendas. In August of 1964 there was an alleged attack by North Vietnamese torpedo boats against the United States navy while they were stationed in the Tonkin Gulf reporting intelligence information to South Vietnam. This attack was said to have occurred with no provocation from the United States. President Lyndon Johnson and his advisers decided upon immediate retaliation with air attacks. Johnson went further in asking Congress to pass a resolution that would authorize further military action. The Tonkin Gulf Resolution was passed by Congress on August seventh. This has been described by historians as a â€Å"blank check† for the Johnson and Nixon administrations (Nelson, 452). It gave the president great authority over decisions made about the war in Vietnam. Both Johnson and Nixon cited the Tonkin Gulf Resolution many times during their terms to justify further military action in Southeast Asia. In 1968, the Senate Foreign Relations Committee performed investigations that revealed that Johnson had been deceptive in gaining the support of Congress. Records and testimonies showed that the U.S. ship attacked that August day in 1964 was actually in North Vietnamese territory gathering sensitive information. It was also revealed that the administration was aware that an attack was possible while in these waters (Nelson, 452). There were also further revelations of the deception of President Johnson. In 1995, Vo Nguyen Giap, a retired Vietnamese general met with former Secretary of Defense, Robert McNamara. In this meeting, Giap repeatedly denied that the Tonkin Gulf attack had ever happened. Also, in 2001, a taped conversation between Lyndon Johnson and McNamara exposed Johnson’s o... ...nd lose respect for the United States. These actions have caused us to look like power hungry, arrogant intruders around the world. The deception of the government needs to be terminated. The foreign policy and actions of the United States needs to be made public. Citizens need to be made aware of the government’s intentions, so as to create a wider support group or to give us the right to protest and stop actions they do not agree with. Work Cited Bunch, William. â€Å"Invading Iraq not a new idea for Bush clique.† Philly Daily News. 27 January 2003. Davidson, Kenneth. â€Å"The Real Reasons America is Invading Iraq.† The Age. 20 March 2003. Ellsburg, Daniel. Secrets: A Memoir of Vietnam and the Pentagon Papers. New York: Viking Penguin, 2002. Martin, Patrick. â€Å"What happened to Iraq’s ‘weapons of mass destruction’?† International Committee of the Fourth International. 22 April 2003. Nelson, Michael. The Presidency A to Z. Washington, D.C.: Congressional Quarterly, Inc., 1998. Scheer, Christopher. â€Å"Ten Appalling Lies We Were Told About Iraq.† Alternet. 27 June 2003. â€Å"Weapons of Mass Destruction: Who Said What When.† Counter Punch. 29 May 2003.

Key Aspects of PIES in Different Life Stages Essay

Explain what is meant by PIES: Physical- it refers to things to do with your body. It includes the development of each of your body systems and affected by inherited and genetic and lifestyle. Intellectual- it is to do with the growth of the brain and the development of your thought processes. Emotional-it is about the growth and understanding of feelings. Social- making connections with family, friends and community. Life Stage/image Key aspects of growth and development p1 – m1(for merit explain in more detail) Conception to birth Physical Development Intellectual Development Emotional Development Social Development Infancy 0-3 Physical Development When babies are born they are quiet helpless and dependant. To survive they have lots of reflexes: Rooting, sucking, swallowing, grasping, stepping and startle reflex. Babies develop really fast through out the first three years of their life. When they are born they have lots of physical reflexes. A reflex is an uncontroable response e.g. moving your hand away from a hot plate. Rooting Reflex is when the baby turns its head in the direction of the touch, to find the nipple of its mother’s breast to obtain food. Moro Reflex is when a baby throws out its arms and legs then pulls them back curved. Grasp Reflex is when a baby will grab an object in the hand. Walking Reflex is when a baby is held with its feet touching the ground, and then the baby will make forward movements. Intellectual Development Intellectual development means a complete theory about life and growth of human intelligence. We also build up communication skills which allow us to make ourselves understood and to extend relationships. Development of the mind allows us to recognise, remember, reason, know and understand things around us. Language development is also another part of it. At the age of 18 months the child should know at least six words. At the age of one they should start to name objects and two and three year olds put words into little sentences. Sensorimeter Stage: this stage is found between birth and two year old children. During this stage, knowledge about objects and the ways that they can be manipulated is acquired. Through the information about self and the world, the people in it, the baby begins to understand how one thing can cause or affect another, and begins to develop simple ideas about time and space. They have the ability to build up mental pictures of objects around them. Preoperational Stage: children usually go through this stage between the ages of two to seven year olds. In this stage, children’s thought processes are developing, they are still considered to be far from â€Å"logical thought† in the adult sense of the world. The child’s vocabulary is also expanding and developing in this stage. They change from babies in to ‘little people’. Concrete Operational Stage: this period is found between the ages of seven to eleven year olds. In this  stage, the child has the ability to develop logical thoughts about an object, if they are able to manipulate it. Formal Operational Stage: this stage begins around the age of eleven to sixteen. This stage begins to permit adolescents to reason beyond of a world of concrete logically to a world of possibilities and to operate logically on symbols and information that do not necessarily come up with a general theory of all possible factors that might affect the outcome and r educe from the specific hypotheses that might occur. They can focus on verbal assertions and evaluate their logical validity without making references to real-world circumstances. Emotional Development Emotions are feelings e.g. happiness, anger, fear, frustration, jealousy and many more. When infants and children grow up, they will learn to express their feelings. They also learn how to control their feelings. 1 year olds are able to learn about the effect of their behaviour that has on care givers and can communicate their feelings through their facial expressions. 2 year olds are recognized for their tantrums as they put great effort in to their emotions. 3 year olds are more sensitive to feelings and they are willing to share toys and take turns to play with them. When babies are three months old they enjoy cuddles and activities like bath time. When they are six months they laugh and like to be played with. When they are nine months they start getting scared of strangers and they show likes and dislikes of food. When they are 12 months old they try to get attention from their parents and they show affection to parents. They learn about the effects of their behaviour has on care givers and can express emotions. When they are 15 months old they are more adventurous and they have loads of mood swings. When they are 18 months old they are strong enough to show their emotions. At the age of two babies want everything their way and they have lots of temper tantrums. They are able to show a degree of empathy which is expressed through play. At the age of three they are more sensitive and willing to share toys and take turns playing. Social Development Social development is like emotional development. Relationships with the peers become more important as the child gets older. Young children form friendship and tend to show preferences to particular people. When infants start nursery they have an opportunity to spend time with other infants. Language skills are also important in the development of relations, as children develop they can express their feelings in words. There are other social developments like: Solitary play which normally occurs during infancy when the infants will play by themselves. Parallel play is when the children will play next to each other, but not together. Co-operative play is when children play together. Pretend play is that allows the child to learn about their word. Childhood  4-10 Physical The physical development begins to start when the child grows older. They start to lose their body shape and grow into a little adult. The fast rate in infancy begins to slow down in childhood. The child can develop their balance and become good at running, climbing, jumping and many more. Growth continues to be really fast but not as fast as infancy. Gross Motor Skills: large muscle and body control and coordination development of skills like head control, rolling, standing and walking movements primarily require the larger, more proximal muscle groups. Fine Motor Skills: coordination of small muscle movements which occur in the fingers, usually in coordination with the eyes. In use of motor skills of hands and fingers. Activity Gross Motor Skills Fine Motor Skills Both Tying shoe laces Making and decorating a cake Playing football Building a brick tower Playing a musical instrument Throwing a ball Gymnastics Intellectual Gross Motor Skills: large muscle and body control, development of skills like head control, rolling, sitting, crawling, standing and walking movements primarily require the large, more proximal muscle groups. Fine Motor Skills: the coordination of small muscle movements which occur in the fingers, usually coordination with the eyes. To motor the skills of the hand and the fingers. At the same time as the child’s intellectual development grows, the child can do difficult activities, such as: Reading, writing their name, learning the rules of a game and many more. They begin to learn between right and wrong: They have interest in reading and writing. Progress through this stage, they become fluent in language and may develop a good vocabulary. Become less ego centric (meaning: self- centred, selfish, basically it’s always me, I and etc.) Moral develop (meaning: many parents want to raise their children, to be good of moral values. Morality is a critical part of human development, moral means good, honest and all them  words you can describe a well- mannered child.) At the age of three, children have attained a vocabulary of 1,000 words, they know the concepts of big and little and they can count to 5 or more. They know their first name and surname and they can answer simple questions. At the age of 4 they know at least double of words they knew before. They can identify colours and count till atleast 10 or more than that. At the age of five, they start to ask too many questions like what happened, what they are doing and many more. Six to eight year olds develop their ability to understand perspectives or wishes of others and are able to think in reasonable ways. At the age of reading to do more complex tasks like writing, reading and performing mathematics. Pre-operational: when a child wants to say something and he or she doesn’t know how to say it, so they are learning the language and they are learning by listening and looking around them. Concrete Operational: in this time, the child gains a better understanding of mental operations. The child begins thinking logically about concrete events, but has difficulty understanding abstract concepts. Concept Conservation: refers to a ability in logical thinking according to the psychologist Jean Piaget who developed four stages in cognitive development. Emotional Children develop through this period when they start to release the bonds with their main carers although they still need their support. They begin to be more independent and start to develop a sense of ‘self’. Emotional responses are learned from our most important caregivers. They learn to be in control in their emotional responses and to decide conflict and care givers them when this occurs while trying to understand the temper tantrums of frustration that do occur. They begin to show signs of compassion and empathy and again, carers need to give them encouragement. In this stage the child develops the ability to talk about their feelings. Social Social development in children is simply clear as a child’s interaction with others. In this stage, the child depends on her/ his parents. The child’s  interaction is mainly limited to these people. The child begins interacting with other kids and adults. A child stays a lot upon love, safety and care provided by their parents and caregivers. The child finally leans to pass on love and care and shows signs of kind-hearted behaviour. Solitary Play 0-2 years Young children like to explore and play wide range of toys by themselves. They also like games of imagination and make-believe. Parallel Play 2-3 years Toddlers will play alongside others and will even watch what they do but do not play together. Simple Co-Operative 3-5 years Children join in many different activities with others and learn to share and take turns. Complex Co- Operative 5 years onwards Children make up complex games with others, organising themselves and making up their own rules. Adolescence 11-18 Physical Puberty is a period in adolescence where the body develops and matures sexually. This is the stage when teenagers move from childhood to adulthood. At this time they have lots of physical changes which include puberty. During puberty, chemicals in the body that are called hormones. In physical development girls and boys begin to change and look different as they grow into young women and men. Physical changes Female changes: Gains weight Grows body hair Starts periods Breast develops Shape changes Skin and hair change They become taller Hips becomes rounded Male changes: Gains weight Grows body hair Penis and testicles develop Sperm Voice ‘breaks’ Shoulders broaden Skin and hair change They become taller Intellectual This stage is about the structure of development they become abstract, logically organized system of adult intelligence. When it is faced with it creates more complex problems. They are moving out of concrete intellectual stage, into operational. These are the following changes that happen in adolescence: Arguing skills improve The ability to apply concepts to precise examples Learns to reason though problems even in the absence of concrete events or examples Begins to independently differentiate right from wrong and develops a conscience They may challenge the statement and solutions presented by adults, and many more There are two major characteristics of formal operational period. The first one is â€Å"hypothetic- deductive reasoning†. When it is faces with a problem, adolescents come up with a general theory of possible factors that might affect the outcome and deduce from specific hypothese that might occur. The second important characteristic of this stage is that it is ‘propositional’ in nature. They can focus on spoken statements and estimate their reasonable strength without making reference  to the real- world’s situations. Emotional This is an important period of adult personality. Teenagers develop an individual identify and emotional intelligence. Teenagers would rather spend time with friends than with family, they also would like to spend time by yourself in your bedroom or somewhere on their own. Teenagers don’t get on well with their parents as this is the time teenagers want their freedom and independence and this can cause tension and arguments, but these feelings will not last forever and soon they will be able to control their emotions as they get older. Teenagers have a hard time expressing emotions. Teenage boys don’t think about emotional ease of use like girls may do. All teenagers get very moody on small things and they get very emotional on small things. They have lack of self-confident and self-esteem and this could be a problem at this age. Teenagers also start to speak slang language. There are more negative things about teenagers than positive because of the changes that occur f or example: smokings, alcohol, cause anti-social behaviour. Most parents cannot control their teenage children. During this hormones can get out of balance easily and can lead to mood swings and violent behaviour. As teenager they become fewer dependants on family for emotional support, and turn to friends and get influenced by their peer group. This is a negative effect on teenagers because they get put under peer pressure, you get put into situations that are uncomfortable and that you don’t want to get caught in to. When girls are on their periods they often get very stressed out and they might have mood swings. Social As teenagers gain independence, they spend more time with friends. This permits them to practise social skills. Some adolescent’s factors such as living in poverty, living in a dysfunctional family makes this period more difficult. Teenagers turn more to their peers they often struggle because  they want to be liked. Peer pressure can present difficulties as it can challenge many ideas learned from families. Often a period during which issues as experimenting with alcohol, sexual orientation and attitudes towards education. Adulthood  18-65 Physical People in their twenties and thirties are usually at the peak of their physical development. They are fully mature at this stage. Athletes perform their best in their twenties and to think about retiring after this. Good exercise system and healthy lifestyle can help to extend many decide to start to develop their fitness after this age. From the age of 30 the physical development starts and they begin to notice a lot of changes. They are: Wrinkling of skin Greying and thinning hair Hearing and sight decline Bones lose calcium Circulatory system not as efficient Flexibility reduces The menopause for women over 50. Some people have trouble agreeing with these changes. Intellectual Intellectual development doesn’t stop after the age of 18. Getting a job involves new skills. When a person leaves home and living independently also needs lots of skills. In the skills, it includes, managing the house, the budget and other things to do with the house hold. Raising children is also new skills. As adults age they react more slowly and find it more  difficult to remember things under pressure. To balance this they have learned from experience and are better at problem solving and making decisions. This compensates for any decline in intellectual ability over this life stage. They continue to develop problem- solving and decision- making skills. Some adults return to formal education if situations have prevented them from achieving all this when they are younger. Intellectual development is as important as physical development. It includes creativity, general knowledge and common sense. Emotional When we leave home and we can be independent and self reliant on ourselves. Young adults often make sacrifices, such as a lower standard of living, fro the opportunity to leave home. This allows them a new level of freedom and self- confidence. Most young adults move back home after a time away. Career development has a major impact on emotional changes in adulthood. They leave their parents home and become financially independent. Men are more likely to put a heavy investment into these goals, although women are more often to split between family and career development. These savings, tends to effect emotional development and high self-esteem, particularly in men. Social In new types of relationships, they may have a partner or get married, this means they are making decisions, accepting responsibilities and sharing them. Relationships with parents may start to change. Young adults start to relate to their parents more as equal. Their parents start to realise that their children now may take responsibility for themselves. Then they start a job that has a lot of developing working relationships. Formal relationships like those at work where they have rules that have to be followed and informal relationships like friends, causal and social relationships. Old Age 65 plus Physical At old age they start to have lots of physical developments like: Skin wrinkles because of the loss of elasticity. Hair thins and goes grey; men often have hair loss.  Bones are more fragile as thinning makes them lighter and more brittle, especially in women. Body organs are less efficient, including the heart, lungs, kidney and liver. Sights get worse as the eye’s lens stiffens and is less able to focus on close objects, making reading more difficult. The retina becomes less sensitive to light, so an older person may need a brighter light. Hearing get worse. Mobility, may be affected as joint stiffen. Sense of taste and smell is reduced. Older people are less sensitive to cold, making them more at risk of hypothermia. Balance becomes poor and fall more likely. Intellectual They have difficulty remembering things, their reaction time are also slower.Old age people are more experience and more experienced then younger people, they always make better decisions. They are some old people that are puzzled to handle their own relationships. Confusion is quite different from dementia. Dementia is when brain cells stop working and this is everlasting. Confusion is only for some time and passes when a person is less confused. Emotional With all aspects of development in older age there are both positive and negative aspects to emotional development. In many societies the knowledge and understanding of old age is respected so those persons they that they are making a contribution to their communities. If this not the case it can make people feel that they just a burden. Many older people are pleased to  have more free time and are able to spend their retirement visiting family and friends and having time with their hobbies. Older people have come in terms with their lives and have a sense of satisfaction with that they have achieved. Social This is a time of great social change for some people. The official age of retirement is 65 for men. As soon as men have retired then women will retire at the same age. As the lifespan increase, people become increasingly active in later life, they will spend a massive part of their lives in retirement, only if the retirement age has increased. Some old age people miss contact with their workmates at regular bases, other old people like having time to spend on their hobbies and interests The old age people’s children will probably be adults, they will be living their own lives. The old person may feel as they are not needed any more. They have the pleasures of grandchildren, without being responsible. They may endure the deaths of their close friends, partners and relatives. *development chart/poster *stages of pregnancy poster